A Day of Creativity and Connection at Social Media Fest 2025

Our Co-CEO Eveline and Marketing & Social Media hero, Kellie, headed to Social Media Fest last week. It was a fantastic day! From panels to hands-on sessions, the energy in the room was contagious, and we came away buzzing with ideas. Kellie’s to-do list just became a lot longer!

Niraj Kapur’s talk really grabbed us from the get go, his approach to sharing real-life moments on LinkedIn had us hooked from the very start. It was a great reminder of how authenticity and storytelling can make real connections online.

Christopher Nial’s session on AI was fascinating. As a cyber security company, we know how AI can be misused, but his insights into using it to augment human creativity gave us plenty of food for thought.

Of course, there were so many other highlights: learning how to make reels with Laura Stapleton and Sarah Bergin from LittleSparkMedia, digging into metrics with Ali Finnegan and Zia Reddy, and learning from Niamh Hogan, CEO of Holos Skincare, about her journey to a global audience. We also got to hear from Zoë Lister, the voice behind that Jet2 Holidays ad everyone recognises, she shared some great stories from her journey and where it’s taking her next.

Overall, it was a brilliant day full of inspiration, tips, and reminders of just how creative and dynamic social media can be!